Cliff Berry's Biography
Dec 10, 2010
By Cliff Berry
Here at the IBA, our collective goal
remains to communicate a vision, tools, and training in life sciences on a
worldwide scale. The primary task of my daily activities is using the visual
medium to help further promote the verbal and textual ideas put forth by
founder, John Veltheim, and the IBA matrix. As a graphic designer, my creative
process combines art and technology. This includes working with hand drawn
illustration, paint, photographs, computer generated imagery, typography, and
sometimes motion. Coming up on my sixth year with the company, my initial
workload was solidifying a brand identity, and I look forward to the challenge
of upgrading our visual presence as we forge into the process of becoming a
college.
Please feel free to contact me if you have any questions related to IBA graphic design or about the brand standard guide. The designs I create aid as learning and promotional tools for membership, so also send comments on likes and dislikes, and insight to new materials that you feel would be a commodity for our growing matrix.